Shopee: 63% of Malaysian Sellers Positive about E-Commerce

Among the sellers most keen to tap new audiences in Borneo, by category, are: FMCG (81%), Sports, Entertainment & Recreation (75%), and Groceries & Pets (74%).

3. The rise of younger, more purposeful buyers

In response to the rise of younger, more purposeful buyers entering the marketplace in 2023, 50% of sellers surveyed are interested in catering to value-based shoppers who support Local Malaysian Made goods via Shop Malaysia circle, and Green Sellers via ShopeeGivesBack microsite.

They are also excited about the inclusion of more educational content in influencers' live streams that demonstrate the importance of supporting these causes.

As part of their 2023 New Year Resolutions, 95% of sellers want to upskill themselves with free Shopee University Courses in Sales, Marketing, and Operations.

The most popular Shopee marketplace features they would like to incorporate in their strategies are: Marketing Tools (35%), Listing Optimizers (29%) and Business Insights (27%).

A small percentage of sellers require Batch Tools (8%) to process bulk orders efficiently.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, "I am beyond excited for the marketplace sellers who have positive resolutions in 2023 to try new features and discover new opportunities.

Just two weeks ago, I personally handed out 34 awards at our Shopee Super Awards to Super Growing, Super Customer Satisfaction and Super Favorite Sellers, so I know that they can succeed.

We always put a spotlight on sellers who light the path for other sellers to succeed and create a supportive environment for them."

Survey Methodology

The first part of 2023 "Adapting to Malaysia's Digital Consumers in 2023" survey was conducted by Shopee Marketplace, between 23 December and 27 December 2023.

Voluntary feedback was obtained from 1,085 Malaysian sellers on the platform.

The issuer is solely responsible for the content of this announcement.

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